In survey research, the term sample refers to a(n):
A)preliminary questionnaire that is used to develop the final survey.
B)selected segment of the larger group that is to be studied.
C)small pilot study that is later repeated using a larger group of participants.
D)entire group of people the researchers want to study.

Question

Quizplus · Accepted Answer

A sample in survey research refers to a selected segment of the larger group that is to be studied. The sample is usually representative of the larger population and is used to draw conclusions about that population. Option A is incorrect because a preliminary questionnaire is used to test the survey questions before administering the final survey. Option C is incorrect because a pilot study is a small-scale test of the larger study design that is used to identify and correct any flaws in the process. Option D is incorrect because the entire group of people the researchers want to study is called the population, not the sample.

In Survey Research, the Term Sample Refers to A(n)