The Snape Oil Supplement Company uses sincere and compelling testimonials and personal anecdotes to promote its products on TV infomercials. These testimonials:
A)are acceptable scientific evidence.
B)should be believed because they appear to be genuine and the products really did help these people as they claim.
C)lack the basic controls used in research and are not acceptable scientific evidence.
D)are a type of descriptive research method called naturalistic observation.

Question

Quizplus · Accepted Answer

Testimonials and personal anecdotes lack the basic controls used in scientific research, such as a control group and randomization. Therefore, they are not considered acceptable scientific evidence.

The Snape Oil Supplement Company Uses Sincere and Compelling Testimonials