After Fernanda buys stock in a ''hot'' new start-up company, the company fails and she loses all of her money. Fernanda no longer invests in start-up companies. This is an example of:
A)negative reinforcement.
B)higher order conditioning.
C)positive punishment.
D)negative punishment.

Question

Quizplus · Accepted Answer

Negative punishment occurs when a desirable stimulus is removed after an undesirable behavior occurs. In this case, Fernanda's loss of money (removal of a desirable stimulus) after investing in a start-up company (undesirable behavior) is an example of negative punishment.

After Fernanda Buys Stock in a ''Hot'' New Start-Up Company