As you're stretched out on the couch watching a late-night rerun of your favorite TV show, commercial after commercial comes on showing mouthwatering images of burgers, tacos, pizza, ice cream, and other delicious food. These commercials are designed to heighten your anticipation of the pleasures of eating these foods, which is termed:
A)sensory-specific satiety.
B)positive incentive value.
C)the classically conditioned eating response.
D)positive energy balance.

Question

Quizplus · Accepted Answer

The term used to describe the effect of commercials showing appetizing food is positive incentive value. This refers to the motivational pull that a food has on a person, which is influenced by factors such as the sensory appeal of the food, its accessibility, and associated positive associations. In this case, the commercials are designed to increase the positive incentive value of the food, making you more likely to crave it and potentially seek it out.

As You're Stretched Out on the Couch Watching a Late-Night