In designing its smartphones,Samsung copied the look,feel,and technological attributes of the Apple iPhone.By copying Apple,Samsung was able to improve its market position.According to the Stalk and Lachenauer book,this is an example of strategy to
A) plagiarize with pride.
B) deceive the competition.
C) raise competitor costs.
D) unleash massive and overwhelming force.

Question

Quizplus · Accepted Answer

While many hardball strategies are subtle and indirect, plagiarizing with pride is not. This is a full-frontal attack whereby a firm commits significant resources to a major campaign to weaken rival positions in certain markets. Firms must be sure they have the mass and stamina required to win before they declare war against a rival.

In Designing Its Smartphones,Samsung Copied the Look,feel,and Technological Attributes of the Apple