Running Press launched the Miniature Editions line of books in 1993.Today it has sold over 20 million copies.Which of the following most closely represents their strategy?
A) differentiation
B) overall cost leadership
C) focus
D) combination

Question

Quizplus · Accepted Answer

If a start-up enters a market with a broad or aggressive strategy, it is likely to evoke retaliation from a more powerful competitor. Young firms can often succeed best by finding a market niche where they can get a foothold and make small advances that erode the position of existing competitors. From this position, they can build a name for themselves and grow. As the Running Press example indicates, many new ventures are successful even though their share of the market is quite small. They use a focused strategy with a very narrow scope.

Running Press Launched the Miniature Editions Line of Books in 1993.Today