The need to attain economies of scale encourages multinational firms to operate under a multidomestic strategy.

Name: The need to attain economies of scale encourages multinational firms to operate under a multidomestic strategy.
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Question

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A firm whose emphasis is on differentiating its product and service offerings to adapt to local markets follows a multidomestic strategy. This typically results in lower ability to leverage economies of scale and higher cost structures.

The Need to Attain Economies of Scale Encourages Multinational Firms