Many international firms are increasing their efforts to market their products and services to countries such as India and China as the ranks of their middle class continue to increase.

Question

Quizplus · Accepted Answer

Many multinational firms are intensifying their efforts to market their products and services to countries such as India and China as the ranks of their middle class have increased over the past decade. An OECD study predicts that consumption by middle-class consumers in Asian markets will grow from 4.9 trillion USD in 2009 to over 30 trillion USD by 2020. At that point, Asia will make up 60 percent of global middle-class consumption, up from 20 percent in 2009.

Many International Firms Are Increasing Their Efforts to Market Their