In the BCG Matrix,a ________ is a business that has a low market share in an industry characterized by high market growth.
A) star
B) cash cow
C) question mark
D) dog

Question

Quizplus · Accepted Answer

Each of the four quadrants of the BCG Portfolio grid has different implications for the SBUs that fall into that category. Question marks are SBUs competing in high-growth industries but having relatively weak market shares. Resources should be invested in them to enhance their competitive positions.

In the BCG Matrix,a ________ Is a Business That Has