Vertical integration is more likely to be attractive when the end consumer market is
A) volatile.
B) stable.
C) contracting.
D) fragmented.

Name: Vertical integration is more likely to be attractive when the end consumer market is A) volatile. B) stable. C) contracting. D) fragmented.
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Question

Quizplus · Accepted Answer

Vertical integration makes more sense when the end consumer market is stable and growing since vertical integration increases the downside for firms if demand declines or is unstable.

Vertical Integration Is More Likely to Be Attractive When the End