The Balanced Scorecard perspective that defines the customer and market segments in which the business unit will compete is the ____ perspective.
A) customer
B) internal business process
C) learning and growth
D) financial
E) None of these.

Question

Quizplus · Accepted Answer

The customer perspective of the Balanced Scorecard focuses on defining the target customer and market segments that the business unit will compete in. This perspective considers what customers value and how the business can meet their needs in order to achieve financial success. The other perspectives (internal business process, learning and growth, and financial) are related to the processes, capabilities, and outcomes that support the customer perspective.

The Balanced Scorecard Perspective That Defines the Customer and Market