In a perceptual map,the brands that are closer to each other are perceived to be _____________ and the brands that are farther apart are perceived to be _____________.
A)similar;different
B)similar;in direct competition
C)in direct competition;equal in performance
D)different;in direct competition

Question

Quizplus · Accepted Answer

Perceptual maps are visual illustrations of consumers' perceptions of different brands in relation to each other. The closer the brands are to each other on the map, the more similar they are perceived to be by consumers. On the other hand, brands that are farther apart on the map are perceived to be different from each other. Therefore, option A is the correct answer.

In a Perceptual Map,the Brands That Are Closer to Each