If the goal is to classify business travelers into distinct groups based on their responses to 20 questions on preferences to mode of transportation,hotel accommodation,and ethnic food,which of the following techniques would be most appropriate?
A)multiple regression analysis
B)conjoint analysis
C)cluster analysis
D)factor analysis

Question

Quizplus · Accepted Answer

Cluster analysis is a suitable technique for grouping individuals with similar characteristics based on their responses to a set of variables. In this case, the 20 questions on preferences for transportation, hotel accommodation, and ethnic food can be used as the variables to group business travelers into distinct clusters based on their preferences. Multiple regression analysis and factor analysis are not appropriate for this type of analysis, and conjoint analysis is better suited for analyzing the trade-offs among different attributes rather than grouping individuals based on their preferences.

If the Goal Is to Classify Business Travelers into Distinct