When a marketing researcher at Procter & Gamble decides to perform a test market for a
New type of shampoo in St.Louis and Kansas City,what type of sampling procedure is being used?
A)Judgment sample
B)Systematic sample
C)Quota sample
D)Simple random sample
E)Convenience sample

Question

Quizplus · Accepted Answer

Judgment sampling is used when the researcher selects specific locations or groups based on their knowledge and judgment about which will provide the most useful data. In this case, the researcher chose St. Louis and Kansas City for the test market based on their judgment.

When a Marketing Researcher at Procter & Gamble Decides to Perform