Which of the following sampling methods is the best known and most widely used
Probability sampling method in marketing research?
A)Systematic sampling
B)Simple random sampling
C)Area sampling
D)Convenience sampling
E)Multi-stage area sampling

Question

Quizplus · Accepted Answer

Simple random sampling is the most widely used probability sampling method in marketing research. It involves selecting a sample from a population in such a way that every unit in the population has an equal chance of being selected. This ensures that the sample is representative of the population and reduces the possibility of bias.

Which of the Following Sampling Methods Is the Best Known