Which of the following is not characteristic of a Likert scale?
A)is a comparative rating scale
B)requires interviewee to respond to a statement
C)measures extent of agreement-disagreement with statement
D)possible to compute summated attitude scores with several statements concerning a concept,product or service
E)respondent considers only one statement at a time

Question

Quizplus · Accepted Answer

A Likert scale is not a comparative rating scale. It is a type of rating scale where respondents are asked to indicate the extent to which they agree or disagree with a statement, typically on a 5-point or 7-point scale. It is used to measure attitudes, opinions, and behaviors.

Which of the Following Is Not Characteristic of a Likert