Categories that are mutually exclusive and collectively exhaustive make up which type of scale?
A) Rank-order scale
B) Nominal scale
C) Ordinal scale
D) Interval scale
E) Ratio scale
Correct Answer:
Verified
Q2: Any marketing concept (e.g."brand loyalty")has a one
Q3: The first step in the measurement process
Q4: A statement that specifies which observable characteristics
Q5: When test experts are asked to decide
Q6: When a marketing researcher is asked to
Q7: A measurement rule tells the researcher what
Q8: When Ford Motor Co.classifies its sales prospects
Q9: An ordinal scale always assumes that the
Q10: The degree to which a test measures
Q11: Measurement is the process of assigning numbers
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