In marketing research,this level of measurement is the preferred measure when measuring purchase likelihood and attitude assessment.
A)nominal
B)ratio
C)interval
D)reliable
E)ordinal

Question

Quizplus · Accepted Answer

Interval level of measurement allows us to measure both the order and the exact differences between values. This is important when measuring purchase likelihood and attitude assessment as it allows us to assess the degree of difference between attitudes and purchase intentions. Nominal and ordinal levels of measurement do not provide this level of detail, while ratio measurement is not necessary for this type of research. Reliability is important for any type of measurement, but it is not a level of measurement.

In Marketing Research,this Level of Measurement Is the Preferred Measure