A nominal scale provides the researcher with metric data.
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Q16: The Cronbach alpha technique gives researchers an
Q17: Which is the weakest form of validity?
A)content
B)face
C)construct
D)criterion
Q18: _ specifies which observable characteristics will be
Q19: Ranking questions generally produces _ level of
Q20: _ is a guide,a method,or a command
Q22: In marketing research,this level of measurement is
Q23: An ordinal scale can be used when
Q24: What level of measurement would the following
Q25: A constitutive definition is similar to a
Q26: Interval scales are preferable to ordinal scales
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