In marketing research,this level of measurement is the preferred measure when measuring purchase likelihood and attitude assessment.
A)nominal
B)absolute
C)interval
D)reliable
E)ordinal

Question

Quizplus · Accepted Answer

Interval level measurement is preferred when measuring purchase likelihood and attitude assessment because it allows for equal intervals between responses and enables meaningful comparisons between them. Nominal and ordinal levels of measurement do not provide this level of precision, while absolute and reliable are not measurement levels.

In Marketing Research,this Level of Measurement Is the Preferred Measure