A test market study is a type of:
A)laboratory experiment.
B)virtual shopping study.
C)maturation study.
D)field experiment.
E)descriptive study.

Name: A test market study is a type of: A)laboratory experiment. B)virtual shopping study. C)maturation study. D)field experiment. E)descriptive study.
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Question

Quizplus · Accepted Answer

A test market study is a type of field experiment where a product or campaign is introduced in a small market to test its effectiveness before launching it in a larger market.

A Test Market Study Is a Type Of