Companies who are trying to decide whether or not to advertise their products or services on billboards along Route 44 in St.Louis rely on what type of information to make this decision?
A)A contrived situation
B)GSR research
C)Mystery shopping
D)One-way mirror observation
E)Traffic counters

Question

Quizplus · Accepted Answer

Companies would rely on traffic counters to determine how many potential customers would see their billboards along Route 44 in St. Louis. Traffic counts provide information on the number of vehicles passing by a particular location, which is essential for calculating the potential exposure of the advertisement.

Companies Who Are Trying to Decide Whether or Not to Advertise