When McDonald's hires someone to drive around the state of Missouri visiting McDonald's restaurants and pretending to be a customer so that this person can fill out a survey summarizing the performance of the restaurant and its employees,this is an example of a(n):
A)an EEG study.
B)mystery shopper.
C)a natural situation.
D)a GSR study.
E)open observation.

Question

Quizplus · Accepted Answer

This is a clear example of a mystery shopper, as the person is hired to visit McDonald's restaurants and evaluate their performance without the employees knowing they are being evaluated. An EEG study measures brain activity, a GSR study measures changes in skin conductance, and open observation refers to unstructured observation of behavior without a specific goal or task.

When McDonald's Hires Someone to Drive Around the State of Missouri