Which company provides scanner based data to its clients?
A)Predictive Networks
B)Virgin Entertainment
C)IRI
D)MRA
E)none of the above

Question

Quizplus · Accepted Answer

IRI is a market research company that specializes in providing scanner based data to its clients. They collect information from various retailers and analyze it to provide insights on consumer behavior and market trends. Predictive Networks is a software company, Virgin Entertainment is a retail company, and MRA is a research consulting firm that does not specialize in scanner based data.

Which Company Provides Scanner Based Data to Its Clients