All of the following are examples of projective techniques used in marketing research EXCEPT:
A)cartoon tests.
B)focus groups.
C)word association tests.
D)story completion tests.
E)third-person techniques.

Question

Quizplus · Accepted Answer

Focus groups are not considered projective techniques. Projective techniques refer to methods used to gather subconscious and emotional responses from participants, such as cartoon tests, word association tests, story completion tests, and third-person techniques. Focus groups, on the other hand, involve group discussions and are considered a qualitative research method.

All of the Following Are Examples of Projective Techniques Used