When a trained interviewer conducts a one-hour discussion with a group of eight people to find out their preference for three TV commercials that have been created by an ad agency for a company's new product,this is an example of a(n):
A)focus group.
B)personal interview.
C)pilot study.
D)projective test.
E)in-depth interview.

Question

Quizplus · Accepted Answer

A focus group is a type of research study in which a small group of people are asked to discuss their opinions and attitudes towards a particular product, service, or concept. In this case, a trained interviewer is conducting a discussion with a group of eight people to find out their preference for three TV commercials, which fits the definition of a focus group. A personal interview is conducted with one participant at a time, a pilot study is a small-scale trial run of a research project, a projective test is a type of psychological assessment, and an in-depth interview is a more extensive exploration of an individual's thoughts and feelings on a particular topic.

When a Trained Interviewer Conducts a One-Hour Discussion with a Group