All of the following are disadvantages of depth interviews over focus groups EXCEPT:
A)depth interviews create less participant involvement than focus groups.
B)group pressure is eliminated.
C)the total cost of depth interviews can be higher than focus groups.
D)a moderators can only do four or five depth interviews per day.
E)focus groups can allow reactions from group members that may not have occurred in a depth interview.

Question

Quizplus · Accepted Answer

This statement is incorrect as it suggests an advantage of depth interviews. Eliminating group pressure can be seen as a positive aspect of depth interviews as it allows participants to feel more comfortable expressing their true opinions and perceptions without being influenced by others. Therefore, all other options are valid disadvantages of depth interviews over focus groups.

All of the Following Are Disadvantages of Depth Interviews Over