Focus groups are most likely to be used by ______________ companies.
A)industrial
B)service-oriented
C)business to business
D)consumer goods
E)none of the above

Question

Quizplus · Accepted Answer

Focus groups are commonly used by consumer goods companies to gather insights and feedback on their products from a group of target consumers. This helps companies to understand consumer preferences and behavior, identify areas for improvement, and develop effective marketing strategies. While focus groups may also be used by other types of companies, such as service-oriented or business to business, they are most commonly used in the consumer goods industry.

Focus Groups Are Most Likely to Be Used by ______________