Focus groups are often followed up with ___________.
A)quantitative research
B)qualitative research
C)mall intercepts
D)in-depth interviews

Name: Focus groups are often followed up with ___________. A)quantitative research B)qualitative research C)mall intercepts D)in-depth interviews
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Question

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Focus groups are qualitative in nature and are often followed up with quantitative research to validate findings and gather data from a larger sample.

Focus Groups Are Often Followed Up with ___________