Which of the following should be action oriented?
A)objectives statement
B)marketing research problem
C)management decision problem
D)statement of problem symptoms
E)none of the above

Question

Quizplus · Accepted Answer

Management decision problem should be action oriented as it defines the specific action or decision needed to be taken by management to solve the problem. Objectives statement defines the goal of research, marketing research problem identifies the research questions and statement of problem symptoms identifies the symptoms of the problem. None of these are necessarily action oriented.

Which of the Following Should Be Action Oriented