When retailers monitor consumer shopping behavior by using scanner technology,this is an example of _______.
A)survey research
B)observation research
C)experimental research
D)cause-effect research
E)none of the above

Question

Quizplus · Accepted Answer

Scanner technology allows retailers to observe consumer shopping behavior by tracking the items they purchase and the frequency with which they are purchased. This falls under the category of observation research, which involves the systematic observation and recording of behavior.

When Retailers Monitor Consumer Shopping Behavior by Using Scanner Technology,this