Which of the following is NOT an example of a basis of relatedness for implementing related diversification?
A) Similar technology
B) Similar human resources
C) Common brand name and reputation
D) Common customers
E) Common distribution and marketing skills

Question

Quizplus · Accepted Answer

Similar human resources is not an example of a basis of relatedness for implementing related diversification. The other options (similar technology, common brand name and reputation, common customers, and common distribution and marketing skills) all represent potential areas where a company could leverage its existing strengths and capabilities to pursue related diversification opportunities.

Which of the Following Is NOT an Example of a Basis