Kmart has struggled for years competing with Wal-Mart and Target.It tried celebrity labels,but that did not help.It cannot lower prices as low as Wal-Mart,because it does not have the distribution expertise.This is an example of a(n)____ strategy.
A) prospector
B) defender
C) reactor
D) rescuer
E) analyzer

Question

Quizplus · Accepted Answer

Kmart's inability to effectively compete with Wal-Mart and Target, despite attempts such as introducing celebrity labels and facing challenges in lowering prices due to distribution inefficiencies, exemplifies a reactor strategy. This strategy is characterized by a lack of a consistent approach and reactive measures to competitive pressures, rather than proactive market positioning or innovation.

Kmart Has Struggled for Years Competing with Wal-Mart and Target