All of the following holds true for multivariable account segmentation EXCEPT that it:
A)characterizes the organization's account using more than one criterion.
B)is used by sales organizations who sell to several markets.
C)emphasizes the supply of similar products to channel members.
D)is used because organizations use many channel members.
E)allows sales personnel to develop plans for selling various products to specific segments of their accounts.

Question

Quizplus · Accepted Answer

Multivariable account segmentation does not necessarily emphasize the supply of similar products to channel members. It is focused on characterizing the organization's account using more than one criterion, and is used by sales organizations who sell to several markets, because organizations use many channel members, and to allow sales personnel to develop plans for selling various products to specific segments of their accounts.

All of the Following Holds True for Multivariable Account Segmentation