Clearwater Hampers has over 60 models of baskets it uses to create its picnic hampers. In addition, it selects from more than 300 different products for each hamper. Several situational factors determine what style of basket is used and what is placed in the baskets including price, recipients, and whether the basket is a seasonal gift. If Austin were to describe each basket style and each potential product in detail during his sales presentation, he would be guilty of:
A) forgetting the SELL process.
B) breaking the KISS rule.
C) feedback resistance.
D) source manipulation.
E) perceptual excess.

Question

Quizplus · Accepted Answer

Breaking the KISS rule, which stands for "Keep It Simple, Stupid," suggests that simplicity should be a key goal in design, and unnecessary complexity should be avoided. If Austin were to describe each basket style and each potential product in detail, it would complicate the sales presentation unnecessarily, thus breaking this principle.

Clearwater Hampers Has Over 60 Models of Baskets It Uses