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Microeconomics Student Value
Quiz 10: Consumer Choice and Behavioral Economics
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Question 121
Multiple Choice
Why do convex indifference curve have a negative slope?
Question 122
Multiple Choice
Which of the following statements about utility and preferences is false?
Question 123
True/False
A sunk cost is a cost that has already been paid and cannot be recovered.
Question 124
Essay
Some online penny auctions charge a fee,such as $1,for every bid placed.Why should these costs of $1 per bid be considered sunk costs? Would it be smart for someone who has "already invested $5 in bidding costs" to keep bidding to "protect his or her sunk investments"? Why or why not?
Question 125
Multiple Choice
The slope of the indifference curve is referred to as
Question 126
Multiple Choice
What does the marginal rate of substitution measure?
Question 127
Essay
Why do many film processing companies have a policy of printing every picture on a roll of film or a memory card,even if the picture is very fuzzy and customers are allowed to ask for refunds on any pictures they do not like?
Question 128
Multiple Choice
In the utility maximizing model,consumer preferences are assumed to be transitive.What does this mean?
Question 129
True/False
A common mistake made by consumers is the failure to take into account the monetary costs of their actions.
Question 130
Multiple Choice
A curve that shows combinations of consumption bundles that give a consumer the same utility is called
Question 131
Multiple Choice
Vinny consumes tacos and chicken wings.To keep his utility constant,he must consume more tacos if he consumes fewer chicken wings.This means that
Question 132
Multiple Choice
Celebrity endorsements of products,such as Snoop Dogg's tweets about the Toyota Sienna minivan,are intended to cause the demand curve for the product to ________,which allows the product's manufacturer to ________.