All of the following measures evaluate profitability except:
A)profit margin ratio.
B)return on assets.
C)market capitalization.
D)gross margin ratio.
E)None of the answer choices is correct.

Question

Quizplus · Accepted Answer

Market capitalization is a measure of a company's total market value or market price. It does not evaluate profitability directly, unlike the other measures listed which are all profitability ratios.

All of the Following Measures Evaluate Profitability Except