_____ refers to acquiring capabilities in the value (supply) chain toward distributions or even customers.
A) Backward integration
B) Outsourcing
C) Offshoring
D) Forward integration

Question

Quizplus · Accepted Answer

Forward integration refers to acquiring capabilities in the value chain toward distributions or even customers. It involves expanding into downstream activities such as distribution or sales, in order to increase control over the supply chain and improve margins.

_____ Refers to Acquiring Capabilities in the Value (Supply) Chain