Customers judge the value of a service and form perceptions through service encounters.
Correct Answer:
Verified
Q53: A product that typically lasts at least
Q54: The ability to download music onto a
Q55: Peripheral goods and services are NOT essential
Q56: Ensuring that a credit card has accurate
Q57: Customer participation in manufacturing processes and activities
Q59: Customers and service providers often work together
Q60: Many products that appear to be only
Q61: Which of the following statements is FALSE
Q62: Define a good and a service. What
Q63: Explain the concept of a service encounter
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