Question 1

Within the distribution channel,retailers and wholesalers are known as which of the following?
A) inventory control agents
B) marketing intermediaries
C) movement facilitators
D) logistical managers

Accepted Answer

Retailers and wholesalers are both examples of marketing intermediaries, which are businesses that connect producers to consumers. They play a crucial role in the distribution channel by buying large quantities of goods from producers and selling them to smaller retailers or directly to consumers. This helps to increase the efficiency of the distribution channel and reduce the overall costs of getting products to market. While they may also be involved in inventory control, movement facilitation, and logistical management, their primary function is to facilitate marketing activities.

Question 2

A warehouse that specializes in breaking down bulk goods to small shipment sizes but not in storing goods is called which of the following?
A) a supply chain captain
B) a distribution centre
C) a physical handling system
D) a material control system

Accepted Answer

A distribution centre typically focuses on breaking down bulk goods and preparing small shipment sizes for distribution. Supply chain captain refers to a company or individual who manages and coordinates the entire supply chain. Physical handling system and material control system refer to technology and systems used for managing the physical movement and storage of goods, but not specifically to breaking down bulk goods.

Question 3

Which of the following is the best example of an industrial user?
A) a teacher who buys a new clock for her kitchen
B) a retail clerk who buys a soft drink during her break
C) a wholesaler that buys snack foods for redistribution
D) a manufacturer that buys welding equipment for constructing customized vehicles

Accepted Answer

An industrial user refers to a company or organization that purchases goods and equipment for use in their manufacturing, production, or construction processes. Therefore, the manufacturer that buys welding equipment for constructing customized vehicles is the best example of an industrial user. The other options do not involve purchasing goods for industrial purposes.

Question 4

Which of the following is the most accessible method of shipping?
A) truck
B) airplane
C) ship
D) railroad

Accepted Answer

Truck is the most accessible method of shipping because it can pick up and deliver goods to almost any location, including remote areas that may not have access to other modes of transportation. Additionally, trucks have the flexibility to travel on various types of roads and can make multiple stops along the way, making them ideal for smaller shipments or last-minute deliveries.

Question 5

A person who works as a sales representative for a manufacturer or wholesaler and gets paid a commission on any sales is known as which of the following?
A) merchant wholesaler
B) broker
C) agent
D) merchandiser

Accepted Answer

A sales representative for a manufacturer or wholesaler who gets paid a commission on any sales is known as an agent. Merchant wholesalers buy and sell products while brokers facilitate transactions between buyers and sellers without taking ownership of the products. Merchandisers are typically involved in the planning and promotion of products.

Question 6

Emilio George works in a warehouse where he sorts men's,women's,and children's socks into orders for large retail stores.George works in which of the following?
A) a physical handling system
B) a distribution centre
C) a material control system
D) a supply chain captain

Accepted Answer

The answer of Emilio George works in a warehouse where...

Question 7

Suppose a manufacturer has a product that is in strong demand and selects only one dealer to handle the product in a particular area.This is an example of which of the following type of distribution?
A) exclusive
B) selective
C) dedicated
D) demand-pull

Accepted Answer

Exclusive distribution involves selecting only one dealer to handle the product in a particular area. This is generally used when the manufacturer wants to maintain a high level of control over the product and the distribution process, and it is usually used for products that are in strong demand.

Question 8

Distribution managers generally choose a mode of transportation on the basis of several criteria.Which of the following is one of the criteria used and refers to the consistency with which the carrier delivers goods on time and in acceptable condition?
A) flexibility
B) accountability
C) accessibility
D) reliability

Accepted Answer

Reliability refers to the consistency of the carrier in delivering goods on time and in acceptable condition. Flexibility relates to the ability to adapt to changes in demand or unexpected events. Accountability pertains to the carrier's responsibility for the safe and timely delivery of goods. Accessibility refers to the ease of getting in touch with the carrier or accessing their services.

Question 9

Which of the following statements about the functions performed by channels is most accurate?
A) Channel functions can easily be eliminated.
B) Inventory handling is the least expensive of all functions performed by channel members and can profitably be performed by the manufacturer.
C) The average customer understands the importance of channels in maintaining low prices.
D) Although channel members can be eliminated,their functions cannot.

Accepted Answer

The statement that "Although channel members can be eliminated, their functions cannot" is the most accurate. This is because the functions performed by channel members, such as distribution, logistics, and marketing, are essential for delivering products and services to customers in an efficient and effective manner. While individual channel members may come and go, the overall functions performed by the channel as a whole are difficult to eliminate.

Question 10

A company in Canada is building a moveable oil exploration rig to the exact specifications provided by a South American oil company.The rig is able to move under its own power.Upon arrival,it will stay fixed in one location using a combination of a GPS system and gyroscopes until the owner wants to move it again.The construction of this moveable drilling platform exemplifies which of the following?
A) derived demand
B) customer-pull manufacturing environment
C) customer push manufacturing environment
D) change in the economic environment

Accepted Answer

This is an example of a customer-pull manufacturing environment because the rig is being built to the exact specifications provided by the South American oil company, indicating that they are the customer driving the manufacturing process.

Question 11

Which of the following is the dividing of large shipments of similar merchandise into smaller,more usable quantities that can be sold to consumers and end users?
A) product separation
B) lot dispersal
C) breaking bulk
D) inventory dispersion

Accepted Answer

Breaking bulk refers to the process of dividing large shipments into smaller, more usable quantities for sale to end consumers. This is a common practice in retail and distribution industries where products are purchased in bulk and then broken into smaller quantities for resale. The other options, product separation, lot dispersal, and inventory dispersion are not commonly used terms and do not accurately describe the process of breaking bulk.

Question 12

The chain of manufacturer,agent,wholesaler,and retailer through which items such as x-ray machines,dental equipment,and safety goggles flow is known as which of the following?
A) the service channel
B) the distribution channel
C) the consumer channel
D) the industrial channel

Accepted Answer

The chain of manufacturer, agent, wholesaler, and retailer through which items flow is known as the distribution channel. The other choices are not relevant in this context.

Question 13

Which of the following are the three intensities of market coverage?
A) partial,varietal,and interactive
B) contractual,hierarchical,and administrative
C) internal,external,and interactive
D) selective,exclusive,and intensive

Accepted Answer

The three intensities of market coverage are selective, exclusive, and intensive. Selective coverage targets specific market segments, exclusive coverage targets only one specific distribution channel, and intensive coverage aims to saturate the market by placing the product in as many outlets as possible.

Question 14

Distribution managers generally choose a mode of transportation on the basis of several criteria.Which of the following is one of the criteria used?
A) traceability
B) empowerment
C) flexibility
D) empathy

Accepted Answer

The answer of Distribution managers generally choose a mode of...

Question 15

Felix Bhuton's job in the lumber industry is to bring together buyers and sellers.Bhuton is paid a commission,usually by the seller.Bhuton is acting in which of the following roles?
A) broker
B) distribution captain
C) distributor
D) merchant wholesaler

Accepted Answer

A broker's job is to bring together buyers and sellers and earn a commission for doing so. The other options such as distribution captain, distributor, and merchant wholesaler are not relevant to Bhuton's job in the lumber industry.

Question 16

In Toronto,Black and Decker has granted nine distributors the rights to carry its products.It hopes customers will seek out the Black and Decker products.Black and Decker uses which of the following type of distribution?
A) centralized
B) exclusive
C) demand-pull
D) selective

Accepted Answer

Black and Decker is using selective distribution, which involves granting a limited number of distributors the right to carry their products. This allows them to maintain some control over where their products are sold and to ensure that their products are available at certain locations without being too widely available, potentially diluting the brand image.

Question 17

Eve Sheisedo Design Inc.has just started manufacturing sets of triangular and rectangular dinner plates.The design company will use wholesalers,retailers,and consumers to get its plates to market .What is this chain collectively called?
A) the industrial channel
B) the consumer channel
C) the distribution channel
D) the promotional channel

Accepted Answer

The chain through which Eve Sheisedo Design Inc. will distribute its plates, including wholesalers, retailers, and consumers, is collectively called the distribution channel.

Question 18

A retailer separates children's clothing purchased from Ralph Lauren into various sizes and types of clothing,such as shirts,shorts,and sun dresses.This process is known as which of the following?
A) sorting out
B) allocating
C) accumulating
D) adaptive packaging

Accepted Answer

The process of separating clothing into various sizes and types is known as sorting out.

Question 19

Car dealers that sell Bentley automobiles are few and far between.Even in very large metropolitan areas,there is only a small probability that there will be more than one car dealer authorized to sell Bentleys.The manufacturer of Bentley cars uses which of the following type of distribution?
A) selective
B) geographical
C) exclusive
D) demand-pull

Accepted Answer

The manufacturer of Bentley cars uses exclusive distribution as they only allow a limited number of dealers to sell their vehicles. This helps in maintaining the exclusivity and prestige associated with the Bentley brand.

Question 20

The process of packing 24 rolls of double-ply toilet tissue in super-sized packages such as those sold at Superstore and Costco is an example of which of the following functions?
A) accumulating
B) sorting out
C) adaptive packaging
D) allocating

Accepted Answer

Accumulating involves gathering similar products together in larger quantities, which is what happens when 24 rolls of double-ply toilet tissue are packed into super-sized packages for sale at large retailers like Superstore and Costco.

Quiz 13: Creating Marketing Strategies

Within the distribution channel,retailers and wholesalers are known as which of the following?

A warehouse that specializes in breaking down bulk goods to small shipment sizes but not in storing goods is called which of the following?

Which of the following is the best example of an industrial user?

Which of the following is the most accessible method of shipping?

A person who works as a sales representative for a manufacturer or wholesaler and gets paid a commission on any sales is known as which of the following?

Emilio George works in a warehouse where he sorts men's,women's,and children's socks into orders for large retail stores.George works in which of the following?

Suppose a manufacturer has a product that is in strong demand and selects only one dealer to handle the product in a particular area.This is an example of which of the following type of distribution?

Distribution managers generally choose a mode of transportation on the basis of several criteria.Which of the following is one of the criteria used and refers to the consistency with which the carrier delivers goods on time and in acceptable condition?

Which of the following statements about the functions performed by channels is most accurate?

Which of the following is the dividing of large shipments of similar merchandise into smaller,more usable quantities that can be sold to consumers and end users?

The chain of manufacturer,agent,wholesaler,and retailer through which items such as x-ray machines,dental equipment,and safety goggles flow is known as which of the following?

Which of the following are the three intensities of market coverage?

Distribution managers generally choose a mode of transportation on the basis of several criteria.Which of the following is one of the criteria used?

Felix Bhuton's job in the lumber industry is to bring together buyers and sellers.Bhuton is paid a commission,usually by the seller.Bhuton is acting in which of the following roles?

In Toronto,Black and Decker has granted nine distributors the rights to carry its products.It hopes customers will seek out the Black and Decker products.Black and Decker uses which of the following type of distribution?

Eve Sheisedo Design Inc.has just started manufacturing sets of triangular and rectangular dinner plates.The design company will use wholesalers,retailers,and consumers to get its plates to market .What is this chain collectively called?

A retailer separates children's clothing purchased from Ralph Lauren into various sizes and types of clothing,such as shirts,shorts,and sun dresses.This process is known as which of the following?

Car dealers that sell Bentley automobiles are few and far between.Even in very large metropolitan areas,there is only a small probability that there will be more than one car dealer authorized to sell Bentleys.The manufacturer of Bentley cars uses which of the following type of distribution?

The process of packing 24 rolls of double-ply toilet tissue in super-sized packages such as those sold at Superstore and Costco is an example of which of the following functions?