Which of the following statements about the functions performed by channels is most accurate?
A) Channel functions can easily be eliminated.
B) Inventory handling is the least expensive of all functions performed by channel members and can profitably be performed by the manufacturer.
C) The average customer understands the importance of channels in maintaining low prices.
D) Although channel members can be eliminated,their functions cannot.

Question

Quizplus · Accepted Answer

The statement that "Although channel members can be eliminated, their functions cannot" is the most accurate. This is because the functions performed by channel members, such as distribution, logistics, and marketing, are essential for delivering products and services to customers in an efficient and effective manner. While individual channel members may come and go, the overall functions performed by the channel as a whole are difficult to eliminate.

Which of the Following Statements About the Functions Performed by Channels