Which of the following is the last stage in the marketing research process?
A) Store the data for later use.
B) Thank those people who participated in the data gathering.
C) Analyze the data.
D) Make recommendations to management.

Question

Quizplus · Accepted Answer

The last stage in the marketing research process is to make recommendations to management based on the analysis of the data. Storing the data for later use is important, but it is not the final step in the process. Thanking those who participated in the data gathering is important for ethical reasons, but it does not constitute a stage in the research process. Analyzing the data is a crucial step, but it must result in specific recommendations to be considered the final stage.

Which of the Following Is the Last Stage in the Marketing