Which type of segmentation is different than the other types because it groups potential customers based on their needs and wants?
A) usage-rate
B) psychological
C) demographic
D) benefit

Question

Quizplus · Accepted Answer

Benefit segmentation groups potential customers based on their needs and wants, whereas usage-rate segmentation divides customers based on how frequently they use a particular product or service. Psychological segmentation is based on customers' lifestyles, personalities, and values. Demographic segmentation divides customers based on demographic characteristics such as age, gender, income, etc.

Which Type of Segmentation Is Different Than the Other Types