Which of the following is the first step in the marketing research process?
A) Choose a research method.
B) Select the people who will do the research.
C) Make sure the research has adequate financial backing.
D) Define the marketing problem.

Question

Quizplus · Accepted Answer

Defining the marketing problem is always the first step in the marketing research process. Without a clear understanding of the problem that needs to be solved or the question that needs to be answered, it is impossible to choose an appropriate research method, select researchers, or secure financial backing for the project.

Which of the Following Is the First Step in the Marketing