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A Company Starts Up a Website Where Customers Can Create

Question 17

Multiple Choice

A company starts up a website where customers can create the perfect athletic shoe to support their particular shape of feet and style of activity.Visitors to the site select from 15 different elements to design a pair of shoes perfect for them.This company uses which of the following processes?


A) just-in-time production
B) individualized production
C) niche manufacturing
D) mass customization

Correct Answer:

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