Which of the following might be measures of performance for a balanced scorecard?
A)Stock price
B)Sales revenue
C)Customer satisfaction
D)Stock price,sales revenue,and customer satisfaction

Question

Quizplus · Accepted Answer

The balanced scorecard is a framework used to measure a company's overall performance based on four perspectives: financial, customer, internal processes, and learning and growth. Therefore, measures of performance for a balanced scorecard should include a combination of financial and non-financial measures. Stock price and sales revenue are financial measures, while customer satisfaction is a non-financial measure. So, the best choice is D, which includes all three measures.

Which of the Following Might Be Measures of Performance for a Balanced