When a company approaches market share growth under a build strategy,
A)the company aims to increase its market share in the industry,even at the expense of short-term earnings and cash flow.
B)the company seeks to maintain its current market share but build its return on investment.
C)the company seeks market share growth by purchasing companies exiting the market.
D)the company focuses on short-term profits and cash.

Question

Quizplus · Accepted Answer

When a company approaches market share growth under a build strategy, it aims to increase its market share in the industry, even at the expense of short-term earnings and cash flow. This strategy typically involves heavy investments in marketing, research and development, and other areas that can increase the company's competitiveness in the market. In the long run, this approach can lead to greater profitability and market dominance.

When a Company Approaches Market Share Growth Under a Build