______________ focuses on the relationship between the customers and the firm from a commitment perspective.
A) Cultural marketing
B) Relationship marketing
C) Constructive marketing
D) Social Marketing

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers, with a focus on customer loyalty and commitment. It involves understanding and meeting the individual needs of customers, and creating personalized experiences to enhance customer satisfaction and loyalty. It is different from other forms of marketing, such as cultural marketing, constructive marketing or social marketing, which focus on different aspects of marketing.

______________ Focuses on the Relationship Between the Customers and the Firm