Which of the following is not one of the original four Ps in the marketing mix as devised by McCarthy in 1960?
A) Place
B) Price
C) Pride
D) Promotion

Name: Which of the following is not one of the original four Ps in the marketing mix as devised by McCarthy in 1960? A) Place B) Price C) Pride D) Promotion
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Question

Quizplus · Accepted Answer

The original four Ps in the marketing mix are Product, Price, Place, and Promotion. "Pride" is not one of the original Ps.

Which of the Following Is Not One of the Original