Which of the following is the name given to the approach that recognizes that both financial and operational performance measures should be considered when evaluating company performance?
A)The financial and operational approach
B)The total approach
C)The balanced scorecard approach
D)The complete approach

Question

Quizplus · Accepted Answer

The balanced scorecard approach recognizes that financial and operational performance measures should be considered when evaluating company performance. This approach focuses on four key areas: financial, customer, internal processes, and learning and growth. By utilizing a balanced scorecard approach, companies can ensure that they are considering both financial and non-financial factors when evaluating their overall performance.

Which of the Following Is the Name Given to the Approach